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Wednesday, January 15, 2014

Buying Concert Tickets? You Need to Read this Post!

Concerts for the 2014 season have already started going on sale! We’re so excited to start The Pavilion’s 25th season. If you’re in the market to buy tickets for a concert this year, we want to give you some tips and tricks on purchasing tickets safely and securely.

Where to Begin
What’s the first thing to do when you want to buy tickets? Make sure you are on Ticketmaster’s official website. You can always find safe links to official ticketing vendors through our Facebook or Twitter pages. In addition, links to purchase tickets can be found on our official website. All links posted on these sites are safe. Any other site posing as our “official ticketing site” or website is false. If you search The Pavilion on any search engine, you may get a fake page. There are no sites that we recommend purchasing tickets through other than, Groupon, or the artist’s fan club.

We don’t recommend purchasing tickets through secondhand websites like Craiglist or online classifieds. You never know what you could be getting on these sites. Even well-known sites like StubHub could still create problems, as you are buying tickets from individuals and not the company itself.

Types of Tickets
There are many different types of tickets that can be purchased through Ticketmaster. Here is a list of keywords to ensure that you’re purchasing the kind of tickets that fit you and your group best:
Pit tickets: These tickets are closest to the stage and may or may not have seating. Reserved pit tickets indicate there is a specific spot for you to sit during the show. GA, or general admission, tickets are first come, first served when it comes to spots in the pit. When there is seating in the pit, rows are numbered.

Reserved tickets: These seats are located underneath the cover of The Pavilion either in the orchestra (lower section) or mezzanine (upper section). Rows in this section are lettered. Seats are numbered starting to the left when facing the stage.

Lawn tickets: The lawn is a general admission area that is first come, first served. There are no seat numbers or row numbers, even though you may see these on your ticket. Outside lawn chairs are not permitted, but you can rent lawn chairs for $6 at contemporary concerts (Limited inventory). Sometimes “preferred lawn” tickets are sold for concerts, but these are only done occasionally through the artist’s fan club.

Types of Delivery Methods
Tickets-by-mail: This is the old school, snail mail way to receive tickets. Tickets are sent to you via “snail mail” from Ticketmaster after you make your purchase. This type of ticket is ideal for people who are giving tickets as a gift or collect ticket stubs from various events. They are also ideal for a group that may not be arriving at the same time. There is no delivery fee associated with this type of ticket.

Print-at-home: These tickets can be printed from your computer immediately after your purchase of a lawn ticket. You cannot print tickets at home for reserved seat tickets (or tickets under cover of The Pavilion). There is no delivery fee associated with this type of ticket. You need to print out each PDF file as an individual ticket. (Hint: Lawn 4-packs still require one ticket per person.)

Will Call: With the Will Call delivery option, you pick tickets up directly from the Box Office. Although it varies from show to show, sometimes tickets can be picked up in advance. Others may only be picked up the day of the show. There is no delivery fee associated with this type of ticket. The Box Office regular hours are Monday to Friday, 10 a.m. to 5 p.m.  It also is open on the day of an event beginning at 10 a.m. You need your order number, a photo ID and the credit card you used to purchase the tickets. Only the person whose name the tickets are under can pick them up, unless you have contacted Ticketmaster to have an alternate pick-up.

Credit Card Entry: No paper ticket is received in advance for a credit card entry, so there’s no need to go to the Box Office before the show. However, your group must enter the gate all together. Once at the gate, a seat locator is printed for your convenience. There is no delivery fee associated with this type of ticket. Make sure to bring the card that you used to purchase the ticket.

In-store pickup: You can pick up your tickets from any convenient Ticketmaster outlet. There is a convenience fee associated with this type of ticket.

What is TM+?

TM+ gives customers the ability to purchase secondhand tickets via Ticketmaster. Unlike other sites that sell tickets secondhand, tickets are verified and the original purchaser’s barcodes are “killed,” or made invalid. Sellers are not affiliated with Ticketmaster or The Pavilion and may sell tickets for higher than what they paid for them originally. Customers have the ability to see all tickets available, either directly from Ticketmaster or secondhand, with just the click of a button. All tickets purchased through TM+ are paperless (see definition above). Tickets that are being resold through TM+ have a swirly arrow indicating it as such. Please keep in mind that TM+ may not be available on all shows.

How do I know a site is legitimate?
We know sometimes it’s very easy to be tricked. Here are some hints on how to know you’re purchasing tickets from a secure site:

  • Look for https:// at the beginning of the URL. This means the site is secure. This applies to any site you may be putting your personal information on, not only when purchasing tickets. Also be sure that you are on a site that includes or
  • Check to make sure there are seats available. Some of our concerts are reserved seating only, yet fake lawn tickets are posted on sites. Double check before you buy.
  • When in doubt, call us BEFORE YOU BUY. If something seems too good to be true, it probably is.
  • Unless there is a specific promotion, there is always a service fee associated with a purchase, whether it’s through our Box Office or Ticketmaster. “No service fee” just doesn’t exist. Fees at the Box Office pay for credit card fees, ticket stock and more. The Pavilion is a nonprofit organization and needs help in purchasing these things. If a company is promoting a “no service fee” ticket, it’s likely that the service fee is already built in to the price of the ticket without you knowing.
  • When looking for tickets, try being more broad in your search. If there are no tickets available with your specifications, Ticketmaster gives you other options if they are available.

Refunds & Exchanges
Sometimes an unforeseen circumstance occurs and you are unable to attend a concert for which you purchased tickets. We don’t offer refunds or exchanges on tickets and here’s why. It encourages brokers to sell back if they don’t sell all of the tickets they purchase. It may be an inconvenience, but we are doing it to help you. If you are going to a concert with a group of friends, make sure to get the money from them in advance before purchasing the tickets so that you don’t get the short end of the stick. Now with TM+, you can list your tickets online through Ticketmaster to pass them on to another guest if you’re unable to use them.

Amongst all of the chances to be scammed though, we also have chances for you to catch some really great deals. Often, concerts have 4-packs that may not be advertised. When purchasing tickets, you should find out if there are any 4-packs available. We usually promote these offers on our website or Facebook page, but you can always call us to find out as well (note that these are not offered during a presale). Also, check out our social media pages for information on presales. Not all concerts have presales, but many do offer a limited selection of tickets before the public onsale. Only a limited selection of seats is available during this time. Don’t forget about deals on tickets through sites like Amazon Local and Groupon. These are both reputable sites that are not selling tickets secondhand, but have made a deal with Live Nation for discounted tickets, so they are good to go!

Additional Tips
  • If you are waiting until you arrive on-site to purchase your tickets, note that scalpers are not allowed on our property. Be aware of people selling tickets for less than what they paid for them. 
  • If you are worried that the tickets might be fake, try holding them up to a warm surface. Ticketmaster and The Pavilion both produce tickets on thermal paper, so it should react to the heat by turning black. (NEVER leave tickets inside your car! There is no way to recover tickets that have been completely turned black.) While this can help you tell if the tickets are not copies, they may not necessarily still be valid.
  • If you do decide to purchase tickets through a source other than Ticketmaster, never pay for them with cash. If there’s an issue with the tickets’ validity, we probably won’t be able to help. If you paid for them with a card, you can potentially have your credit card company help you get your money back.
  • It’s also important to note that although it’s extremely frowned upon, scalping isn’t illegal in Texas. The Pavilion does not endorse scalping of any kind. Scalpers and brokers are always coming up with new ways to resell tickets and The Pavilion, along with Ticketmaster/Live Nation, have taken steps to prevent this from happening, including limiting the number of tickets you can buy at one time or enforcing paperless tickets on the most popular seats. 

Have any other questions about buying tickets safely and securely? Ask us in the comments!


  1. Do you sell soundcheck tickets during the pre-sale for the 5 seconds of summer event and how many tickets are there andddd is there any vip being sold during the presale? my email is ! (:

  2. Nice sharing about Concert Tickets
    Thanks for share that...

  3. "Scalpers and brokers are always coming up with new ways to resell tickets and The Pavilion, along with Ticketmaster/Live Nation, have taken steps to prevent this from happening" Right! LiveNation now scalps (sorry, resells) on their site. What fine folks to have in charge of selling tickets. No one is standing up for fans here.

  4. If you want to buy cheap concert tickets for sale, you are likely to visit Ed Sheeran Tickets.

  5. If I have reserved GA Pit tickets, will I be sitting on the ground or are seats provided?

  6. Thanks for the tips. I did not know getting tickets was this much trouble.
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  7. I did not know there was so much to learn about ticketing.
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  8. Can you avoid the [nearly] 50% service fee by purchasing tickets onsite? I don't live far from the Pavillion and am buying 5 tickets. It would save me about $80 if there is a way around the service fees through Live Nation.


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